Win a Crowdfunding Skype Session!

CFI_MentorshipWould you like to win a one-hour Skype session to speak about your crowdfunding project?

In November I will be speaking at the Sutherland Shire Writers’ Festival – known as Writers’ Unleashed – on crowdfunding for writers. It’s often quite tough for festivals to get funding and this year they are relying solely on ticket sales to cover the costs of their program.

In order to raise awareness and some extra money they are also running an Ebay auction with books, t-shirts and mentorships with some authors.

I volunteered to support them by offering a one-hour Skype session on crowdfunding. Although this is a Sydney-based festival, you can of course access this Skype session from anywhere in the world – to focus on your particular questions about crowdfunding.

Please spread the word if you know of anyone who may want to bid on this session – it only has a few more days to run and you may bag yourself a bargain! My regular fees for an hour would be a lot more than than this is likely to go for!

You would also be supporting writers and readers so it’s a double win!

Happy Crowdfunding!

Supporting Crowdfunding Platforms

Crowdfundit! Australia's first ebook about crowdfundingNice words today from new Australian platform Fanfuel when I added them to the list of platforms. This page receives a lot of traffic on my site and as soon as I hear of a new platform I like to touch base to get their details to add to the page.

@crowdfunditnow thank you Anna for the great support you are giving to all crowdfunding platforms.

— fanfuel (@fanfuelco) September 16, 2013

My publisher Editia is also (big excitement) putting through another reprint of Crowdfund it! and I like to have all Australian platforms in the book.

Just a reminder that if you’re launching a new platform, are changing or adding on new features to your existing platform or just want to touch base then email me at anna (at) digireado (dot) com (dot) au.

My mandate is quite simple – to support and grow Aussie crowdfunding and to promote excellence and innovation globally. Happy Crowdfunding!

CrowdfunditTo read more details about crowdfunding including an extensive ‘How-to’ section, purchase a printed copy of Crowdfund it!  directly from the publisher. You can also purchase an ebook from the publisher Editia or through  ReadCloud bookseller partnersAmazonKoboiBookstoreBooku, and Tomely.

Author: Anna Maguire, September 2013

 

Kickstarter to open up to Australian & NZ Crowdfunding…. soon!

Kickstarter Aust/NZNews of the day – and huge news – is that Kickstarter will be open to Australian and New Zealand projects very soon! Sign up on this page to be kept informed and let them know what sort of projects you may be interested in launching with them.

Update: Kickstarter launch 13/11/13 to Australian and New Zealand projects. I’ll be posting soon with some projects on ‘go-live’ day!

Kickstarter opened up to UK-based creatives in October 2012, then in June 2013 announced that Canadians would be able to launch their projects in their summer. They are now accepting projects from Canada, with a launch date of 9 September 2013. Clearly expansion to other English speaking countries was on the cards but I assumed it may take a little bit longer. No word on launch date yet but based on the UK roll-out we can expect projects to be live within three months or less. Continue reading

Indiegogo has an Australian representative!

In big news for Australian crowdfunders, one of the world’s largest crowdfunding platforms – Indiegogo – now has a representative working on our shores! Tony Been is located in Sydney but responsible for the marketing and community management in Australia.

Indiegogo-in-Australia

Indiegogo has always been popular with some Australian’s due to their global offerings and different crowdfunding models. While they, like Pozible and Kickstarter, offer what they call Fixed Funding (like the All or Nothing approach of those sites) they also offer Flexible Funding – a Keep All model. The Flexible Funding option allows the project creator to keep all money raised, whether or not the target was reached. There is a catch – Indiegogo retain 9 per cent with Flexible Funding versus 4 per cent with Fixed. Of course as usual the payment provider fees of around 2-3 per cent also need to be deducted.

I spoke to Liz Wald, Head of International from Indiegogo to find out more.

Crowdfund it: Welcome to the wild world of Australian crowdfunding). Why have Indiegogo decided to have a representative here?

Wald: Australia is a great market for us as there has always been strong adoption of internet models.  There is loads of creativity and passion here – as evidenced by the success of Hustle Bag, the recently launched Spielgaben educational toy and the campaign to keep McDonald’s out of Tecoma – and with access to global markets via Indiegogo these campaigns have taken off. Continue reading

The evolution of crowdfunding?

  • Wattpad Writing Community launches Fan Funded crowdfunding

A sign of the global trend in crowdfunding, Wattpad – a social writing platform – announced a few days ago that they have launched ‘Fan Funding‘. They describe this as a new experiment to:

“…connect with your favorite writers in an entirely new way. Pledge money to support their projects and get some amazing rewards in return!”

 

Why do I think this is important? Lots of reasons!

Readers of this blog will know that I come from a publishing background, run workshops for authors on self-publishing in a professional manner and present workshops for authors on how to maximise their chances in crowdfunding. I love it when publishing + crowdfunding come together. Read some recent posts (here and here) on best platforms for crowdfunding writing projects. I need to add Wattpad to the list for my next training! 

It seems like an evolution in crowdfunding. As covered in Crowdfund it!, the concept of crowdfunding has been around for a while.

Back in 1997, fans of Britain’s Marillion ran an internet campaign to bring the band to the US. They raised $60,000 in donations to fund the tour. Music platform ArtistShare launched its fan-funded model for musical artists as early as 2001.” Introduction to Crowdfund it! 

So perhaps the evolution of crowdfunding may look something like this? Click on the image for a larger view. Continue reading

Crowdfunding Platforms For Your Book or Writing Project (Part 2)

Crowdfunding Platforms for Books or Writing Projects P2In my last post I talked about some great general crowdfunding sites for your writing project. By general I mean they host a variety of project categories – but have great success with writing or publishing projects.

Today I’m writing about two publishing-only crowdfunding platforms.

 

Unbound Crowdfunding for bookUnbound

I’ve worked in publishing for most of my career and understand the challenges for publishers in terms of the bottom line. It sometimes seems that assured best sellers are more likely to get published than some worthy new talent.  Based in the UK, Unbound has turned the publishing business model around by choosing to pitch books on their site and only progressing to publication with those that are funded by the crowd.

The hard facts

  • Firstly – make sure it is clear Unbound is not a crowdfunding platform – it is a publisher that uses crowdfunding to gain financial support and raise interest in the titles they have curated to be on their site. Some may say that is undemocratic. I say that curating content is what publishers have always done, and Unbound have a different and inspirational model.
  • As a publisher Unbound offers all of the traditional services – editing, production design, marketing and distribution. They work with their authors on the funding campaign to cover costs of production.
  • Unbound offer financial transparency and share profits 50/50 with authors. Continue reading

Crowdfunding Platforms For Your Book or Writing Project (Part 1)

Crowdfunding Platforms Writers P1One of the reasons I became interested in crowdfunding was to be able to suggest a funding option to writers. Although crowdfunding is not a magic source of money, you do have a chance of success – with preparation, crafting how to tell your crowdfunding story, some creative rewards and hard work during your campaign. Potentially you can raise funds but also promote your writing project to your target audience and beyond. There is also the benefit of obtaining pre-sales of your book and feedback on your work.

In this post I’ll outline three general crowdfunding platforms that may suit your publishing project. There are many crowdfunding sites to consider and I list a few more at the bottom of the post. In my next post [now live] I’ll share information with you about two more publishing-only crowdfunding platforms.

What publishing projects are suitable for crowdfunding?

You should check each crowdfunding platform to check what category your project will fit into. Some types of writing projects that have been funded include:

  • Fiction and non-fiction books, poetry, illustrated children’s titles and graphic novels;
  • Transmedia writing projects;
  • Journalism – both online and printed magazines;
  • Website or blog uprades;
  • Writers’ Festivals;
  • Script development.
  • And more!

Crowdfunding platforms for your writing project

There are many platforms to choose from but these are the top three general crowdfunding sites you should consider. Although they host a variety of projects, they all have a good track record in writing. In my next post I’ll detail two crowdfunding platforms that ONLY focus on books. At the end of the post I will give you some more platforms to investigate.

Continue reading

Updated Edition of Crowdfund it!

Crowdfund it! Ed2Over the last few months I’ve been quietly working away on Edition 2 of Crowdfund it! The new edition was scheduled to be ready just in time for the Sydney Writers’ Festival and I’ve outlined the excitement of holding a copy of the printed book on my ‘other’ blog here. It was fantastic running the first-ever crowdfunding workshop for The Sydney Writers’ Festival.

At the moment print copies are only available via the publisher Editia. In the future printed copies will also be available on Amazon, but the updated ebooks is available on all ebook retailers.You can find the links on the Buy the Book page or on my publishers website here.

The crowdfunding market has changed considerably since I wrote Crowdfund it! It was published by Editia in late September 2012 and I was interested in the changes in funding models by some of the platforms. There are also many new platforms that have been added to the book as well.

The most important addition to the book has been adding in a lot of advice on crowdfunding.

New Crowdfund it! chapters include:

  • Crowdfunding facts and figures
  • Can I crowdfund it?
  • Crowdfunding 101
  • Equity Crowdfunding – an interview with Paul Niederer from the Australian Small Scale Offerings Board – ASSOB)
  • Preparing to crowdfund it
  • When you are crowdfunding it
  • After the campaign

Crowdfund it! still contains in-depth profiles of 11 platforms and interview with a successful crowdfunder for each. All SWF_Crowdfunditinformation on the 42 platforms listed has been checked and updated where exciting new things have happened. I spoke again to Phil Bosua who is profiled as the Kickstarter case study to find out more now that LIFX have run another campaign raising over $1.3 million.

In the Guide to crowdfunding platforms there have been additions from Australia as well as globally.

New information has been added on Chip In; Emphas.is; Pubslush; Sportaroo; Team BusVourno and Zoshpit. You will also find information on all these platforms on the blog if you want to use the search function.

Crowdfund it! is dedicated to:

“…everyone who has a dream and all of the people who help them fulfil it.”

I hope that Crowdfund it! helps you with your crowdfunding dream.

To read about crowdfunding, including ‘How-to’, purchase a printed copy of Crowdfund it!  directly from the publisher website for $15.99 plus postage. The ebook is available for $9.99 from Editia or all ebook retailers.

Author: Anna Maguire, June 2013

Team Bus crowdfunding site for Australian sports clubs and athletes

Team Bus is an Australian platform for any sports-related cause that needs fundraising. In big news, Melbourne Football Club turns to Team Bus crowdfunding site to sponsor its first ever women’s team!

This may well be the first time an elite sporting club has used crowdfunding in Australia. 

 TeamBus Sports Crowdfunding

Summary: Team Bus operates on a ‘Keep All’ model and charges 5.5 per cent plus transaction fees.

Team Bus describes itself as:

“The sports club and athlete fundraising vehicle.”

In keeping with the Team Bus branding each campaign has a Bus Driver – the public face of the campaign. The Team Bus, in common with most project-based crowdfunding campaigns, must have a defined objective and outcomes. All campaigns have a ‘departure date’ linked to a date that is relevant to the campaign.

In a move I like a lot, they have outlined on their site that each reward offered must not exceed a cash value of more than $100. This ensures the project funding is not being diverted in large amounts to purchasing rewards and, in their words, to encourage the rewards to be “experiential, visual and personal”.

Continue reading

Crowdfunding for journalism

Crowdfunding JournalismAs media organisations lay off staff around the world, many journalists have found crowdfunding a great avenue to raise funds to continue to create stories that matter to them. This great article in The International Business Times, The Year of Kickstarter Journalism: Crowdfunding is Doing What The News Organisations Can’t links to several examples. This article on The Canadian Journalism Project highlights a problem often experienced by journalists – they need to self-fund their travel upfront and commissions are harder to obtain.

Australian crowdfunding platform Pozible has a journalism category and has seen many successful campaigns including the re-launch of the New Matilda, raising close to A$176,000 in December 2010. Another more recent success story on Pozible for journalism was the campaign for Young Vagabond Magazine. In January this year they raised well over A$17,000 for a magazine for young women to offer an alternative and healthier view and role models.Their first edition is now available and you can find out more about them here. Clearly crowdfunding journalism can work, and can work on the more general platforms.

But there are also some crowdfunding sites set up specifically aimed at journalists.

Vourno

Vourno Crowdfunding Video Journalism

www.vourno.com

Vourno is an online crowdfunding platform and independent news network for video journalism projects. With a ‘soft-launch for US based journalists on May 20, they will open up to global projects later in 2013.

Update February 2014: Vourno is now available to Vournos in the US, UK, Canada and Ireland. More international expansions due soon!

Vourno and Pubs

Vourno provides journalists (Vournos) with the tools to raise capital for the creation and production of quality, newsworthy content and gives the public (Pubs) the ability to directly fund, share, watch and rate those stories. Successfully funded projects will be produced and premiered on our network. Our goals are to democratize the news, take “crowdfunded reporting” to the next level and change the entire news landscape for years to come.”

Continue reading