Can I crowdfund it?

Woman and Chalkboard money treeWith the majority of crowdfunding occurring through an online platform, you CAN launch your campaign on some platforms without too much thought or preparation. Just because you can, doesn’t mean you should and lack of preparation is usually evident as soon as you view a project page. Before doing anything you should spend a few minutes considering if you are ready for the rigours of a crowdfunding campaign.

Here are some of the questions you should ask yourself before considering this form of funding:

Do I have an existing network to share my crowdfunding campaign with?

A lot of promotion is needed to run a successful campaign and if you are not active on social media, perhaps you need to delay your campaign until you have organically grown a network. Most of the funding will come from your network and their network so this is crucial. Another method that can be successful is direct email communication so don’t despair if you’re not on social media although as crowdfunding is conducted online, social media is perfect for sharing of your campaign.

Have I scheduled time for my crowdfunding campaign?

During the preparation for launching your crowdfunding campaign you can usually juggle with other activities in your life. However, once you have sent your project live you need to think of this time as having a second job. You will need to devote time and energy to promoting your campaign, answering questions, networking and trying to obtain media coverage. There are sadly many crowdfunding projects that launch and have no activity and only a few pledges of support. Some of these may be as a result of poorly thought out projects but some are the result of the assumption on behalf of the creator that all they need to do is publish their campaign and the funds will roll in.

Am I prepared to promote my crowdfunding project?

The concept of crowdfunding can be intimidating for those who feel shy about asking for support. The creator may need to put aside their shyness for the duration of the campaign. If you need some inspiration check out the Amanda Palmer Ted talk – The Art of Asking.

“And through the very act of asking people, I connected with them. And when you connect with them, people want to help you.” Amanda Palmer, TedTalk, 2013.


Am I ready for the crowdfunding rollercoaster?

Have you thought through the emotional impacts of running a crowdfunding campaign? Are you prepared for the emotional highs and lows of running a campaign? There can be a huge rush when you see people pledging to your project, and there can equally be times of concern and fear of failure when you hit the dreaded ‘mid-way slump’. It’s also sensible to do an ego check before you launch your campaign to assess how you will feel and deal with the potential of not making your funding target.

Sorry, this offer below is no longer available! Thanks to all who responded through the survey – I hope I’ve been able to offer some valuable  feedback.

If you would like to assess more of your readiness for crowdfunding, then please fill out the Crowdfund it! survey. The questions I ask will help you understand some of what you will need to think about. Remember, if you would like the Crowdfund it! FREE Five Minute Feedback to see if you are ready to crowdfund, please include your email address. I will email you back within five working days!


Anna Maguire

Read more:

Crowdfunding 101

Types of Crowdfunding


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6 thoughts on “Can I crowdfund it?

  1. Have developed a feral cat specific toxin safe except for cat
    Have ways of application
    Need funding to do trial
    Pilot trials were successful
    Funding to employ people and to conduct trial of aerial / vehicle delivery,
    Attractant modalities and ID ingestion
    Cats do not experience pain as with other methods of feral cat removal
    Appreciate advice as to what to do next
    Video easy to assemble re killing of so many natives species
    Thank you rick

    • Hello Rick
      If there is a more humane way of killing feral cats then this seems like something really worthwhile funding. You may need to approach it as funding through a variety of sources. There are some platforms set up for scientific research – i.e. or . They may be good places to look around. First up is to cost the whole project, see if you can ‘chunk’ of sections of the project. Don’t hesitate to contact me again for more advice. anna (at) digireado (dot) com (dot) au. My feeble attempt at avoiding the spammers 😉

  2. I am wanting to set up a community based business that transports people to destinations and events that enhance community and developing and repairing relationships and family.
    This requires a coach.
    The coach needs to be purpose fitted out.
    I need to crowdfund this because in order for it to be a success the coach needs to be bought debt free.
    The other component to this project is that a electronic message board will be fitted to the vehicle to promote and fund the ongoing costs.
    This board will also be available to promote other business for a fee this has never been done in Western Australia before.Is this findable What next?

  3. we have an aerial beach safety surveillance system using a tethered helium filled aerostat with attached communications gear which will allow lifesavers etc. to identify dangers such as rips and sharks ;…… thus allowing early warning to beach goers.
    we would like to crowd fund to give one system to each of the lifesaving clubs in australia. and to further enable us to develop some great add ons like streaming and infrared detection to improve the service.
    do you have any useful advice please?
    regards rhys

    • Hi Rhys
      It sounds like a great project. Check out some crowdfunding platforms and read the how-to sections. Happy to set up a ten minute free chat after that if you want? anna(at)digireado(dot)com(dot)au.

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