I am so happy that Australia has recently launched a ‘world’s first’ by combining crowdfunding with investing in the people behind restaurants and bars. Super happy!
So imagine this….
You’re a talented chef, bartender, barista, sommelier, or anyone involved in the food and beverage industry. You often dream about “When I open my own place…”. But the hard cold reality is you need to lease real estate, fit it out, pay staff and then give your life over to the chance that you’ll be a success and re-coup the funds – let alone the blood, sweat and tears.
In what could be described as a “Hospitality Fight Club” IconPark uses the fundamental rules of reward-based crowdfunding to allow people to pledge their pre-orders or other rewards for six shortlisted food and beverage concepts. The winner gets access to the fully-fitted out IconPark location in Stanley Street, a split of the net profits, loads of pre-orders for their three-month run and a lot of mentoring through the vetting process. And let’s face it – crowdfunding is just as much about marketing as about raising funds so the process builds the profile of each of the shortlisted teams!
To find out more about IconPark, watch the video below as it explains it in more depth.