Today on Crowdfund it! we are featuring a guest post by Camille McClane.
You can find out more about Camille at the bottom of the post.
Setting up a crowdfunding project page isn’t terribly difficult. In fact, a lot of the third-party crowdfunding sites make it incredibly easy for you to do so.
What’s not so straightforward is getting people to initially take notice of your crowdfunding page. The amount of attention you drive to your crowdfunding page will have a huge impact on whether anyone will donate to your project or not.
With that being said, how you market your campaign and how you plan to get it in front of potential donors’ eyes is extremely important, especially when it comes to content.
Not only is it a matter of people seeing the project’s page, but it’s a matter of them becoming interested and engaged in it as well. It’s a tough sell to ask people to invest their own money into your personal project, but when done correctly, it can yield some incredible results.
So when you setup your crowdfunding page, consider the following qualities, as they’re sure to help you get more attention and engagement from other people:
1. Novelty and a unique message
In an age where unsolicited information is at an all-time high, a crowdfunding campaign isn’t going to get anywhere without a unique premise and mission statement.
You’ve got to keep in mind that people are constantly being bombarded by internet campaigns and a variety of solicitations, crowdfunding or otherwise. In order to avoid falling into the category of internet white noise, your crowdfunding campaign needs to have a novel idea at the root of it, as well as a unique message that will set you apart from all the rest.
In your message, you’ll want to be able to provide your audience with the story behind your campaign and answer these questions:
- Why should they invest in your project?
- Why is this project important to you?
- Why choose you to deliver on the project?